Shefali is a PR and corporate communications professional with an experience of over 25 years. She has held leadership positions at top global agencies including Ogilvy and WeberShandwick spearheading MNC and Indian client businesses. In her last role, Shefali was leading the Marketing Services function for United Spirits, India’s foremost beverage alcohol company. She institutionalised several processes including PR Protocol for USL brands and SOV measurement. USL top management acknowledged her role in strategically communicating the company’s position during its first international acquisition of Whyte & Mackay, strengthening its premiumization communication and creating a positive impact on the company’s Market Capitalisation.
In her current role, Shefali works with a range of companies including large and mid size companies and growth stage start ups. Her total work experience so far spans almost all conceivable B2C and B2B industry verticals, including IT/ITeS, Automobiles, FMCG, Hospitality, Pharma and Retail.
Shefali is a PR and corporate communications professional with an experience of over 25 years.